Being effective online is a complex task in the now crowded arena of online marketing. You need a strategy that speaks to the right people, at the right time, in the right place.
Having a specific strategy for your online activities will help your business grow in the ever-changing online world. We will draft a systematic plan, which will be continuously monitored and adapted, to bring clarity and cohesion to your online activities, and improve your organisation’s online performance.
Key offerings include:
• Online Audit
• Website Design & Development
• Online Strategy
• Online Marketing
• Website Analytics
• Social media strategies, management and reporting
• E-marketing Campaigns
• Content Creation and Management
• Online Reputation Management
• New Media Education and Training
Examples of Digital Marketing Services
ONLINE REVIEW
An Online Audit and Review will give you an overview of where your current online marketing investment can be improved from both design and usability perspectives, through to how your business can be better positioned online.
Our recommendations will assist you to improve customer relationships, and better market your products and services.
DIGITAL STRATEGY
A digital strategy is the process of deploying select online initiatives to help realise your business objectives, opportunities and vision. It can include a combination of several initiatives – from workshop planning to email marketing – the challenge is identifying which initiatives and how they can best achieve those goals.
DIGITAL ADVERTISING
With Facebook and LinkedIn’s very business so reliant on advertising and digital advertisers spoilt for choice with players like Google competing for advertising revenue, Social Media platforms are working very hard to deliver value for money advertising propositions. Add to that Google Adwords, diplay advertising and remarketing campaigns and your digital advertising can start to be complex and time consuming.
Signature Strategies works with the very best Google endorsed companies and can streamline your online advertising into a simple and more manageble reporting system. We’ll even write, design and publish your ads online and give you a comprehensive report so you can track how your advertising dollars are working.
Advertising includes:
- Social media advertising
- Google Adwords
- Display advertising
- Remarketing campaigns
EMAIL MARKETING
Email marketing is an important part of your communication strategy as it is essential to communicate regularly with your customers.
Email marketing doesn’t have to be time consuming, but it does have to be benficial and useful to the user to encourage engagement. Signature Strategies knows how to do this through design and specialised copywriting for email marketing. Choose from:
- Fully managed e-marketing campaigns
- Self managed (with guidance)
- Design and template creation
SEARCH ENGINE OPTIMISATION
Search Engine Optimisation (SEO) is a powerful form of marketing that focuses on increasing your position on Google and other search sites. Our partners have some serious web knowledge, and with our in house content writing this ensures a great outcome and ensures your website is found by the right people, searching for the right topics.