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How To Use Video as a Marketing Tool

The days of companies simply using text on their website is long past. We can now see links to Facebook and Twitter pages, blogs, RSS feeds, podcasts – you name it! However, we are also seeing more and more videos embedded into websites or links to YouTube channels – that is video marketing right there.…

August 19, 2015

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How to Develop an Effective Logo

Marketing

A logo is the core to your company’s branding activities. It is a graphical representation of your company or branded product, so it needs to be unique and memorable, while still staying true to your brand. What makes a great logo? A logo is used to identify. It must be immediately recognisable, and must inspire…

August 4, 2015

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Understanding Your Competitors

Marketing

We all know the saying ‘keep your friends close, but your enemies even closer’… but how about ‘keep your clients close, but your competitors even closer’? Your competitors hold the answers to what will push your business ahead of the game. Through analysis and comparison of your business competitors, you will gain knowledge and insight…

June 24, 2015

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I would like to recommend Dominique Cassidy to anyone seeking her professional services. We have engaged Dominique to assist with our social media requirement and I can say without hesitation that Dominique has been exceptional. She is knowledgeable without being arrogant, has a tremendous work ethic and has always been professional in her approach.

Graham Burns
Chief Executive Officer, Basketball Queensland
Dominique is one of the most effervescent and passionate marketers I have ever worked with and an invaluable contact for all things social media and management-related. She approaches every potential campaign with contagious enthusiasm, superb creativity and all-important joined up thinking as to how it will be executed, measured and honed to perfection. To use a cliché, Dominique has her finger on the pulse of social media and I defy anyone to present a social media objective to which Dominique cannot add value. She has a warm and approachable personality and is very adept at communicating the most 'techy' of topics in layman's terms.

Philip Kozis
Owner & Director of digitalpop
Dominique is wonderful. She is a joy and pleasure to work with. Her quick and insightful perception of what is right, and wrong, and which way to go and how, makes it really simple to do a great job for her. She is an absolute asset to my business, and we work with her on some large clients. It's excellent to have a strategy set up, but it is even better when it is implemented really well and it works for all parties involved.

Mark Tull
Owner, Website Essentials
Dominique is always very happy, organised, detailed, efficient and a pleasure to work with. On the last big project we worked on, Dominique's presence helped balance and keep the large group involved in the project calm, during a stressful campaign.

Greg Weatherall
Owner, Motion Media & Platinum Drones
Dominique is undoubtedly one of the most professional, thorough and hard working individuals I have had the pleasure to work with. She is vibrant, enthusiastic, and somebody who continually strives for clever and creative ways to enhance her client's value for money, whilst always looking to deliver a more effective service offering. A great asset to any company lucky enough to employ her.

Adrian Veivers
Senior Designer at Marketplace Communications
Dominique is a focused, positive support to work alongside. She has implemented extremely effective solutions within our new campaign. I would recommend Dominique to anyone wanting a new and fresh approach within their marketing strategy.

Ash Thompson
Marketing and Design Manager at The Australian Institute of Personal Trainers