The days of companies simply using text on their website is long past. We can now see links to Facebook and Twitter pages, blogs, RSS feeds, podcasts – you name it! However, we are also seeing more and more videos embedded into websites or links to YouTube channels – that is video marketing right there.…
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A logo is the core to your company’s branding activities. It is a graphical representation of your company or branded product, so it needs to be unique and memorable, while still staying true to your brand. What makes a great logo? A logo is used to identify. It must be immediately recognisable, and must inspire…
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We all know the saying ‘keep your friends close, but your enemies even closer’… but how about ‘keep your clients close, but your competitors even closer’? Your competitors hold the answers to what will push your business ahead of the game. Through analysis and comparison of your business competitors, you will gain knowledge and insight…
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Social media – with so many to choose from, which one is right for your business? Lately, it has been difficult to ignore the fact that companies of all shapes and sizes have been jumping on the social media bandwagon with increasing enthusiasm. Nowadays, it is rare to go onto a company’s website and not…
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Just because a visitor to your website doesn’t make a purchase or submit a form on their initial visit does not mean that they should be considered lost forever. These visitors have some interest in your services or products as they visited your site in the first place! It is reasonable to think they would…
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The game has changed when it comes to developing relationships with customers and retaining these valuable relationships. It’s no longer ok to push, push, push your company and why it’s so great! Companies need to be smarter about how they inform prospective customers about their attributes: instead of talking about yourself, think about what your customers…
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Instagram, the popular photo-sharing app is making it easier for you to experiment with your photos using Layout. This is Instagram’s complimentary app for photo editing and comes up against other Apps in the market that Instagrammers have already been using. These include Fuzel, InstaFrame, and Collage. Layout, just like the other photo formatting apps,…
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Google has, in recent years, released updates to their search algorithyms that have, to put it bluntly, knocked a few companies off the web. Google implemented tighter guidelines for website optimisation and in the grand scheme of things is actually making the web a better place. By taking into account the content of a website, not…
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The influence of bloggers is gaining ground and should not be ignored as you develop your 2014-2015 public relations strategy. Blogger outreach, better known as the PR side of social media, involves creating, building and maintaining relationships with the most influential bloggers within your industry. These valuable interactions can help you expand your reach and…
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Let’s face it: mobile web browsing is more popular than ever. In less than two years, we will access the Internet more from our mobile devices than from our desktops.All around us, at any given time, someone is browsing on his or her Android or iPhone, tablet or any other mobile device connected to the…
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