Signature Strategies is a marketing and social media consultancy based in Brisbane, and headed by Dominique Cassidy. We specialise in producing a strategy that is unique to your business and then bringing that strategy to life through innovative and engaging creative solutions.
We look at your company’s objectives, your target market and your unique selling proposition (USP) to determine the right strategy to get you noticed and get you the leads you need. We take care of your brand in the digital realm with digital strategies, social campaigns, and email marketing. With a hand picked crew of strategists, designers and web developers we develop and deliver solutions and effective marketing tactics matched to the profile and habits of your target market to ensure your company objectives are met and exceeded. We will set you apart and will lay the platform for significant brand awareness, company growth, and future success.
Don’t really understand social media but know that your business should be using it? Want to connect with your potential customers on social media? Want your customers to engage, discuss and connect with your business? It all starts with a solid strategy & plan. We will work with you to develop a strategy that suits your needs.
Every single one of our marketing campaigns is strategic. That means we dedicate time to consider all elements before we recommend a tactical approach.
We conduct comprehensive research to understand your market and competitors, your target audience, and your background, to achieve the desired, significant, and measurable results for your future.
Being effective online is a complex task in the crowded arena of online marketing. You need a strategy that speaks to the right people, at the right time, in the right place.
Having a specific strategy for your online activities will help your business grow in the ever-changing online world.
A complete, outsourced marketing consultancy offering all the services traditionally managed in-house. We maintain strategic alliances with digital, creative, PR and print professionals to deliver a full service capability. This approach is particularly effective when working with start-ups and/or project-based arrangements.
May 2013 – November 2013
Oktoberfest Brisbane is an annual cultural event hosted by two Australian-German families that welcomes people of all ages to experience German culture and a taste of Bavarian life. The organisers were keen to continue to grow Oktoberfest Brisbane, needing to increase attendance at the event
While an increase in numbers was paramount, so too was the continuing promotion of the authenticity of the event’s Bavarian/Germanic roots; including everything from the food and beverages to the setting and props. The aim was to increase attendance on the family days (being the Sundays) and broaden the reach of the event to include families with children especially.
Tasks for Signature Strategies:
The campaign and event was a great success. Social media proved to be a useful tool for brand awareness, website referrals and user engagement. Instagram (introduced in July) performed exceptionally well and by the end of the event had over 250 followers. Competitions were run primarily on Facebook and Instagram to increase engagement and encourage social sharing amongst friends. Facebook continued to be the best for website referrals and Instagram grew in followers at the highest rate.
Tile Wizards has ten stores across Queensland and South Australia. Signature Strategies contributed to the Integrated marketing campaign comprising of SEO, SEM, advertising (radio and television), direct mail, street activations by 97.3FM, social media management and content generation. This project started in June 2013 and is ongoing with management of digital marketing, social media and content writing. We have achieved a great result (an increase in website traffic, voucher form collection online and general enquiry to the stores) using content marketing especially based on specific products and user guides, and digital advertising including display ads, PPC and remarking.
We demystify the jargon, simplify the proposal and explain the detail.
Successful strategy needs continual iteration and being upfront from the outset often sees clients become partners.
You are kept abreast of progress, challenges and results.
We have a team of the finest strategists, marketers and content editors. And remember, we only look good when you look good.
A well thought out strategy and comprehensive implementation are the key differentiators in a highly competitive market place and imperative to achieve maximum return on investment.
We maintain strategic alliances with digital and creative providers to deliver a full service capability.
Dominique has a wealth of knowledge in digital and social media, to bring your company a fresh, highly targeted and measurable strategic approach.
As a skilled copywriter for optimised content marketing, Dominique is able to manage a fully integrated social media campaign across all platforms and she is highly skilled at writing for the web ensuring that your brand’s digital strategy and SEO needs are considered at all times. Dominique is a seasoned marketing specialist with experience in both the traditional and digital marketing spheres. Experienced in working with clients to deliver effective marketing communications that meet business objectives and skilled at delivering effective and modern communication strategies to drive innovation, genuine engagement and loyal relationships with stakeholders, Dominique provides marketing solutions tailored to your company’s needs.
The days of companies simply using text on their website is long past. We can now see links to Facebook and Twitter pages, blogs, RSS feeds, podcasts – you name it! However, we are also seeing more and more videos embedded into websites or links to YouTube channels – that is video marketing right there.…
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A logo is the core to your company’s branding activities. It is a graphical representation of your company or branded product, so it needs to be unique and memorable, while still staying true to your brand. What makes a great logo? A logo is used to identify. It must be immediately recognisable, and must inspire…
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We all know the saying ‘keep your friends close, but your enemies even closer’… but how about ‘keep your clients close, but your competitors even closer’? Your competitors hold the answers to what will push your business ahead of the game. Through analysis and comparison of your business competitors, you will gain knowledge and insight…
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Social media – with so many to choose from, which one is right for your business? Lately, it has been difficult to ignore the fact that companies of all shapes and sizes have been jumping on the social media bandwagon with increasing enthusiasm. Nowadays, it is rare to go onto a company’s website and not…
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Just because a visitor to your website doesn’t make a purchase or submit a form on their initial visit does not mean that they should be considered lost forever. These visitors have some interest in your services or products as they visited your site in the first place! It is reasonable to think they would…
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The game has changed when it comes to developing relationships with customers and retaining these valuable relationships. It’s no longer ok to push, push, push your company and why it’s so great! Companies need to be smarter about how they inform prospective customers about their attributes: instead of talking about yourself, think about what your customers…
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Instagram, the popular photo-sharing app is making it easier for you to experiment with your photos using Layout. This is Instagram’s complimentary app for photo editing and comes up against other Apps in the market that Instagrammers have already been using. These include Fuzel, InstaFrame, and Collage. Layout, just like the other photo formatting apps,…
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Google has, in recent years, released updates to their search algorithyms that have, to put it bluntly, knocked a few companies off the web. Google implemented tighter guidelines for website optimisation and in the grand scheme of things is actually making the web a better place. By taking into account the content of a website, not…
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The influence of bloggers is gaining ground and should not be ignored as you develop your 2014-2015 public relations strategy. Blogger outreach, better known as the PR side of social media, involves creating, building and maintaining relationships with the most influential bloggers within your industry. These valuable interactions can help you expand your reach and…
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Let’s face it: mobile web browsing is more popular than ever. In less than two years, we will access the Internet more from our mobile devices than from our desktops.All around us, at any given time, someone is browsing on his or her Android or iPhone, tablet or any other mobile device connected to the…
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Online consumer behavioris often described as the study of trends, including the influence of online advertising, consumer willingness to click on links, the prevalence of comparison-shopping, and how this differs from a customer in a physical store. Smart-phones, tablets and laptops have put consumers ahead of the game and it’s up to retailers and other…
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With the advent of the Internet in our everyday lives, new technologies and ways to connect with different groups within our society such as social media, it is easier than ever, to ruin your reputation… I don’t mean to be all doom and gloom but the saying goes “It takes 20 years to build a…
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